Car Insurance Companies Embrace the InternetWho Else Wants a Nice Discount for Signing up Online?Sep 11, 2007 If you’ve been watching TV commercials recently, you would have noticed that more and more car insurance companies are starting to push costumers online for car insurance. The reason why they’re doing this is simple … it costs less overall even if they have to pass some of the saving to the costumer. For example, you’ve probably seen advertisements for Allianz offering a 10% discount if you buy your insurance online. Even more recently, Budget Direct has launched their 15% online discount campaign as well. The reason these companies are offering these discounts is because they would rather give you a 10-15% policy discount and have you fill your own information online, than employ someone for $15-20 an hour (even if no one calls during that hour) to get your details over the phone and type them into the same form that’s available online.
Car insurance companies have only now
embraced the benefits of the internet, shifting their expensive
primetime advertising from developing brand equity to directing
costumers (credit card in had)to their website. For example, car insurance companies pay up to $10 per click to be listed as first for “cheap car insurance” keyword. They would rather capture the customer’s attention at the moment when they’re searching for cheap car insurance (even if it costs them $10 to have them view their website … and hopefully register online) , then to run expensive TV commercials and employ telephone customer service staff. What this means is that you may be able to get the same insurance policy at a discount simply by purchasing it online. Cheap CarInsurance predicts that in the future there will be less and broad primetime advertising in the car insurance industry and more specific advertising targeted at people doing car insurance related online searches. Now that you know all of this, why not see how much you can save by getting an instant car insurance quote? |