Car Insurance, Awards and ReviewsOct 7, 2007 companies would highlight “Voted European Something we’ve seen recently is the proliferation of companies that highlight the awards they’ve won in their advertising. Very often carCar of the Year” or “Wheels Car of the Year”. The reason companies undertake this type of advertising is to set themselves apart from the competition. It’s safe to assume that most people are not car experts and use them only as a form of transportation (to get from A to B).At the same time, the market for cars and subsequently car insurance is absolutely huge… with the total number of registered cars exceeding 10 million (ABS stats for 2005). For car insurance companies, this creates a very lucrative market. In addition, some car insurance companies have made their quotes available online – further increasing margins (or offering discounts for purchasing car insurance online ). So let’s summarise … we have a high margin product with over 10 million potential customers. But how do you get costumers to purchase one company’s car insurance rather than the car insurance of another company? The ideal way is through positive car insurance reviews by immediate family and friends. However, if you’re a new player or have a limited marketing budget, then it’s unlikely that your brand will be known outside the car insurance industry. For this reason companies often turn to independent trade and medial publications which are perceived as credible and have established trust with consumers. To be declared as a winner in your category creates enormous brand recognition and credibility in the market place. More importantly, it assists consumers in deciding which car insurance company to choose. Consumers can:
Most people have better things to do than reading the fine print on a car insurance policy so that’s why winning awards is so important. Not only is it an opportunity to obtain additional brand exposure (without having to pay for advertising) but it’s also a way to aid consumers in their carinsurance buying process. Get a 2 minute car insurance quote , view car insurance reviews or just continue reading |